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About EAU > The business approach to education

The business approach to education


"Innovators and creative geniuses cannot be reared in schools. They are precisely the men who defy what the school has taught them."
[Source: Ludwig von Mises, "Human Action", p 311]

What does European-American University mean when it refers to a business approach to education? Above all, it is an approach that places efficiency and market response at its heart. The market demands sustainable solutions to the problems facing today's world, with technology central to meeting those challenges. It also demands flexible learning methodologies that lead to a reliable outcome and that are not skewed by state-funded institutions seeking to protect a monopoly or to derive income from their students that is not reflected in sound value for money. The adult learner is disadvantaged by minimum enrolment periods where such are not justified by the amount of work that needs to be done in the program. They are likewise disadvantaged by the imposition of artificial limits on transfer of credit based on the age or number of credits concerned. Such processes do not assist in the recognition of learning, nor do they benefit the learner. They are designed to perpetuate the control of education by the university and ultimately by the state. If similar processes were applied in a business scenario subject to the free market, they would lead to rapid failure!

Professor Jeffrey Pfeffer teaches business at Stanford University. His conclusions on mainstream business education, published in "The End of Business Schools", were startling,

"Little of what is taught to students in business school prepares them for the corporate workplace. You have to question what goes on in the two years it takes to get an MBA, if someone can virtually be equivalent in two or three weeks. What that suggests to me is that if you take a smart person, and give them a relatively short course, a mini-MBA, if you will, they basically do as well as the MBAs."

"One of the problems is that much of the business school curriculum has remained unchanged since the 1960s. Business schools rely on outmoded teaching methods and do not afford students an opportunity for practical experience."

European-American University does not require that the student repeat what they can already show that they know and can do. Its efficiency in not retaining the system of tenured faculty that mainstream institutions maintain, nor in providing its own campus, means that significant cost savings can be passed directly on to the student, and that benefits consequently accrue for global sustainability. For many adult learners, the provision of university clubs, sports teams, common rooms and a substantial bureaucracy is irrelevant to their aims and desires in engaging with the educational process. European-American University uses the full resources of the Information Age to revolutionise the concept of the university for the twenty-first century and beyond.

More about EAU
>>A message from the President
>>Faculty
>>Accreditation

Understanding how the University works
>>Who is the University for?
>>An introduction to the University's philosophy
>>The business approach to education
>>An independent viewpoint